KWFinder: How to Find Easy-to-Rank Keywords

Choosing the right keywords helps businesses focus their resources on topics that can attract customers and achieve relevant search rankings. KWFinder is Mangools’ keyword research tool, offering estimated search volume, keyword difficulty, and a view of the pages appearing on Google. Using KWFinder can help you make more informed choices about which topics to target.

In this article, you’ll learn how to use KWFinder to find keywords with low keyword difficulty, assess search volume, and analyze SERPs before deciding what content to create. The tool cannot guarantee that a keyword will reach the top of search results, but its data can make topic selection more informed and consistent.

What is KWFinder, and what data does it provide?

KWFinder is a keyword research tool in the Mangools SEO toolkit. Users can enter a seed keyword or domain, then select a location and language to find related queries. Depending on the plan and settings, results may include average monthly search volume, trends, SEO competition, advertising bids, and a list of search results.

Here are some important metrics to understand before you get started:

• Search volume: The estimated average number of searches per month. Treat this as a guide, not a promise of actual visits.
• Keyword difficulty (KD): An estimated score of how difficult it may be to compete for organic rankings. A lower score can indicate a more accessible opportunity, but you should still assess the quality of the pages currently ranking.
• SERP: The search engine results page for a keyword. It shows which websites Google is prioritizing and what types of content match the query.
• Trend: Search interest over time, which can help identify seasonal topics and rising or declining demand.

Metrics from third-party tools should only inform your decisions. Google can vary results by location, time, device, and search history, so combine tool data with your understanding of customers and business objectives.

What to do before researching keywords

Before entering data, decide which customer group you want to attract and what the content should help you achieve. An accounting software company, for example, may need keywords for explaining a problem, comparing solutions, or encouraging readers to book a consultation. Each goal corresponds to a different search intent.

Put together a list of seed keywords based on your products, services, customer pain points, how customers describe those problems, and frequently asked questions. For example, instead of starting only with the name of a service, explore phrases such as “how to choose,” “cost,” “compare,” or “solutions for small businesses.” The words customers use may not match your company’s internal terminology.

1. Choose your target market, location, and language.
2. Note topics directly related to your products, services, and customer needs.
3. Group keywords by intent: learning, comparing, purchasing, or searching for a brand.
4. Assess your ability to create the content and how well it fits your company’s expertise.

This preparation helps you avoid choosing keywords solely because they have high volume, even when they are irrelevant to potential customers.

How to find keywords with low keyword difficulty

In KWFinder, enter a seed keyword in the search box, then select the location and language of the audience you want to reach. When the results appear, review related suggestions and sort or filter the list by KD, search volume, or other available criteria. The exact steps may vary slightly by version and subscription plan.

To find less competitive opportunities, prioritize specific queries, which are often long-tail keywords. For example, a phrase that clearly describes a customer group, location, or problem may have lower search volume than a generic keyword but reflect more specific demand. Don’t assume every long-tail keyword is easy to rank for: check the KD score and SERP for each phrase.

• Choose a suitable KD range: Newer websites may want to explore lower-difficulty keywords that are within their current capabilities. Websites with established authority and in-depth content can expand into more competitive areas.
• Review related suggestions: Look for alternative wording, specific questions, and queries related to particular use cases.
• Check relevance: Remove keywords with appealing volume or KD scores that won’t help you serve your target customers.
• Assess conversion potential: Consider whether searchers want to learn, choose a provider, or buy a product.

Don’t set one fixed KD threshold for every industry. Scores are meaningful when considered alongside your resources, website age, existing content quality, and actual competitive landscape. A low-KD keyword that doesn’t fit your product isn’t a good SEO opportunity.

Assessing search volume and choosing the right keywords

Search volume helps estimate the scale of demand, but it shouldn’t be your only criterion. A low-volume query may still be worth targeting if it closely relates to your service and signals clear purchase intent. Conversely, a high-volume keyword may be too broad to address in a single article or may not attract potential customers.

When comparing keywords, consider four factors together: relevance to your business, search intent, competitiveness, and potential business value. You can create a tracking sheet with columns for keyword, search volume, KD, topic group, search intent, planned URL, and priority. This helps your team avoid publishing multiple articles targeting the same query.

Keep seasonality in mind. A topic may see a sharp rise at a particular time and then decline in the following months. If the tool displays a trend chart, look at the cycle rather than focusing only on the average. For important topics, you can also compare data from Google Search Console or Google Trends to understand performance and shifts in demand.

Analyze the SERP before creating content

KD is a screening tool, not a substitute for reviewing search results. Open the keyword’s SERP section to identify the pages currently ranking, their website types, content formats, and level of detail. Results may include how-to articles, product category pages, service pages, videos, forums, or review pages. The most prominent formats can indicate what kind of answer searchers want.

When reviewing the SERP, ask yourself:

• Are the ranking pages all the same type of content, or do they use different formats?
• How strong are the top-ranking websites in terms of expertise, brand, and relevance?
• Does the existing content fully answer readers’ questions?
• What perspectives, data, examples, or practical guidance could your business add?
• Are there local results, ads, featured snippets, or other special search features?

If the first page is dominated by product pages, an informational blog post may not match search intent, even if the keyword appears easy to rank for. If the results are all how-to articles, create content that addresses the need thoroughly, is clearly organized, and provides reliable information. The goal is not to copy competitors, but to answer users’ questions better.

LilyTech can help businesses connect keyword research with content planning, website design, and digital marketing. When SEO data is considered in the context of business goals, teams can prioritize practical topics instead of chasing search volume alone.

Turning a keyword list into an SEO plan

After researching and analyzing keywords, turn the data into an actionable plan. Each keyword or topic cluster should map to a clear landing page to prevent your own pages from competing with one another. A straightforward process includes these steps:

1. Export and filter: Save relevant keywords and remove queries that target the wrong audience or don’t fit your products.
2. Group by topic: Combine queries that reflect the same need into a content cluster rather than creating a separate article for every variation.
3. Choose the right page: Decide whether to use a blog post, service page, category page, or product page based on search intent and the SERP.
4. Create an outline: Address the main question, add useful information, and organize the content in a clear sequence.
5. Track performance: After publishing, monitor rankings, clicks, impressions, and conversions; update the content as demand or the SERP changes.

Don’t judge results only by whether an article reaches the top of search results. SEO should also bring the right users to the right page and help them take the next step, such as learning about a service, requesting a consultation, or making a purchase.

Conclusion

KWFinder helps marketers and business owners discover keywords, assess their difficulty, estimate search volume, and quickly review the SERP landscape. To identify the right opportunities, combine these metrics with search intent, actual competition, and the value customers bring to your business. No score can replace a strong content strategy and ongoing measurement.

If you need an SEO plan aligned with your website and business goals, contact LilyTech for advice on the right approach. Our team can help assess your current situation, identify priority keyword groups, and connect content with the conversion experience on your website.